BRG Sports (FKA Easton-Bell Sports) is the preeminent branded sports Company dedicated to enhancing athletic performance and protection with innovative equipment. The Company holds leading market positions in football, hockey, cycling, auto racing and snow and motorcycle sports equipment.
BRG markets and licenses products under such well-known brands as Bell, Riddell, Giro and Blackburn. The brands set the standard of design and protective excellence across multiple sports, equipment categories, and sales channels.
The Company maintains the world’s largest research and development effort focused on protection. As a result, each brand enjoys a reputation for innovative design, leading technology and high quality construction that enhances athletic performance and protection.
In September 2004, Bell Sports merged with Riddell Sports to form Riddell Bell and in February 2006, Riddell Bell merged with Easton Sports to form Easton-Bell Sports. In April 2014 Easton-Bell Sports sold its baseball and softball business and was renamed BRG Sports. Chartwell retains a minority position in the combined Company through its original ownership of Bell Sports.